How do you channel the spirit of the beach in the heart of Alabama? You start with a name that makes waves. Surf Hound was born from that idea — something that felt playful and punchy but still had the legs to stand in a land-locked location. The name had to do a lot. It needed to capture the easygoing vibe of a coastal dive and carry just enough swagger to stand out. Surf Hound hit the balance: approachable, memorable, and just a little unexpected. The brand came together with surf-style illustrations, sun-faded colors, and a laid-back tone that completed the picture. The result is a restaurant and bar that feels like a vacation, even if you’re miles from the coast.