Birmingham Legion FC

Strike Gold

Video Direction
Art Direction
Copywriting
3D Illustration

Greatness isn’t found. It’s forged. Birmingham Legion FC, the city's USL Championship team, marked the 2023–2024 season with a change in primary jersey color, shifting from black to a striking gold, previously used as an accent color. The team needed a season look to echo and amplify this shift, blending unexpected elements of the game, the city, and the squad together into something new.

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