Valvoline

Mechanics Month

Art Direction
Brand Identity
Strategy
Video Direction

There’s no one more essential to the motor oil industry than the people who use it every day. Mechanics don’t just keep cars running, they keep the world moving forward. This is Valvoline’s tribute to the hands that do the work, the minds that make it possible, and the dedication that makes it happen. Across the globe, mechanics show up — early, late, in every kind of weather — solving problems, preventing breakdowns, and helping others get where they need to go. Valvoline has built trust with mechanics over generations, not just by making quality products, but by listening, showing up, and staying true to the people who keep this industry running. Mechanics Month is a moment to acknowledge that connection and to recognize the people who hold our future in their hands.

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