Palm trees. Santa Monica. Championship rings. Los Angeles is home to some of the most signature vibes and iconic sports franchises in the world. As one of the foundational teams in the WNBA, the Los Angeles Sparks needed an overall visual refresh, including a 2023–2024 season look, that reflects their hometown and elevates the team in an intensely crowded LA sports landscape — a consistent, distinct visual identity that feels as at home on the jumbotron as it does on a street corner. Something thoroughly, culturally, and iconically LA.