We give brands soul
The Meaning of Soul
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We give brands soul.
Meaning made visible
The soul of a brand is more than just what it sells. It’s what it stands for – the enduring truth that remains when all surface details are stripped away. Not just what is seen, but what is believed, felt, and experienced. Our mission: find that soul in every brand, transforming the temporal creative execution into something that positively endures.
We design change. Every engagement is a chance to push brands forward—clarifying their story, deepening their impact, and building creative advantage.
Creation
We shape the beginnings of a brand, uncovering its purpose and giving it the voice, position, and identity it needs to stand in the world.
Architecture
We clarify the structure behind the business, determining how brands belong together or stand apart – to create coherence rather than confusion.
Introduction
We bring brands into the world with clarity and conviction, crafting the first moments and messaging that define its audience and set its direction.
Integration
We align brands across all parts of the business, ensuring teams, communication, and experiences all move with the same purpose and speak with the same voice.
Evolution
We guide brands through moments of growth, clarifying their strategy, strengthening their identity, and honing their messaging so they’re prepared for what’s ahead.
Execution
We bring ideas into the world through campaigns and creative work shaped with intention, giving form to belief and making the brand’s message ownable and distinct.
Strategy
Brand Architecture
Brand Strategy
Naming
Positioning
Messaging
Creative
Design
Brand Identity
Campaigns
Digital
UI/UX
Development
Video Production
Motion Graphics
Editing
3D-Animation
Social Media
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Our story
Ford Wiles and Mark Ervin have worked together for more than 25 years at 4 different companies, helping brands like Valvoline, Verizon, The Home Depot, Mercedes-Benz, Honda, Ford Motor Company, Ridgid Tool, The LA Sparks, Google, Fox Sports, and Southern Company. In everything they do, the objective is the seamless integration of creative and strategy. They founded Apostle to create unquestionable value for brands in the most fluid, frictionless way possible.
The word Apostle comes from the ancient Greek apóstolos — “one who is sent.” A messenger. An emissary. Someone entrusted to carry meaning from its source and deliver it with clarity and purpose.
Unorthodox
Unconventional wisdom rejects the rinse and repeat systems of our industry that do nothing but reward bureaucracy and diminish value – replacing them with something better. It means building teams of strategic makers, not handlers.
We measure ourselves not by hours, but by the strength of the work and the value it creates. When the jargon and noise of advertising falls away, what’s left is trust. Why? Because our success is tantamount to our clients’ success, enabling a genuine partnership that’s truer, healthier, and built to last.
Frictionless
A removing of everything that doesn’t add value in favor of only the things that do. A cutting away of what doesn’t matter — the extra layers, the needless steps, the people and positions that add nothing but noise. What remains is a streamlined, infinitely more efficient approach that creates a deep faith in the process, the work, the client, and each other.
The benefit of that trust? Ideas come natural, thinking goes further, things move faster, and the energy goes where everyone wants — into creating.
Relentless
Answers worth finding are never on the surface. And true wisdom is never revealed through a first pass or quick look at something. It takes effort, conviction, and persistence to uncover insights that are worth sharing.
Great work doesn’t happen simply because you showed up. It only gets unearthed when you exhaust the search for excellence and invest the time to find it.